NEWS

Take-Two CEO: Gaming Shifts to PCs; Impact on UND Esports Explored

Strauss Zelnick says consoles still matter, but momentum is building on PC—here’s what that could mean for UND esports and the Grand Forks tech scene.

By Grandforks Local Staff6 min read
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TL;DR
  • Gaming's Shift to PCs: A Growing Trend Steam set an all-time record of more than 34 million concurrent users this year, according to usage data tra...
  • Against that backdrop, CEO Strauss Zelnick said the industry is tilting toward PCs while consoles remain important, in remarks reported by GamesInd...
  • Independent market trackers show the same momentum.

Gaming's Shift to PCs: A Growing Trend

Steam set an all-time record of more than 34 million concurrent users this year, according to usage data tracked by SteamDB. Against that backdrop, Take-Two Interactive CEO Strauss Zelnick said the industry is tilting toward PCs while consoles remain important, in remarks reported by GamesIndustry.biz and other trade outlets.

Independent market trackers show the same momentum. Global PC game revenue has grown steadily as console spending flattened, according to Newzoo’s 2024 Global Games Market report. Hardware shipments also point to a rebound: worldwide PC shipments returned to growth in 2024 after a multi-quarter slump, per IDC.

The shift has precedent. Gamers have followed value and flexibility before—from arcades to living rooms in the 1990s, then from boxed discs to digital stores in the 2010s, and toward cross-play ecosystems over the last five years. PC’s open hardware, faster update cadence, and diverse storefronts position it as the current cycle’s beneficiary, analysts note, including coverage by Newzoo.

The Rise of PC Gaming

Several factors are pulling players to keyboards and mice. Competitive titles such as Valorant, Counter-Strike 2, and League of Legends are PC-first and free to play, making entry cheaper on content even if hardware can cost more, according to Riot Games and Valve’s Counter-Strike materials. Mod support and community servers extend the life of PC games, while discounts across Steam and other stores lower long-term spend, as detailed in Valve’s annual store analyses and third-party tracking by SteamDB.

Hardware flexibility also matters. AI upscaling (NVIDIA DLSS/AMD FSR), faster SSDs, and affordable 1080p/1440p monitors have improved performance-per-dollar for midrange rigs, trends highlighted in vendor roadmaps and summarized by IDC. Handheld PCs like Valve’s Steam Deck have further blurred lines between couch and desktop play, reflected in Valve’s ongoing Steam Deck platform updates.

Console makers are adapting rather than retreating. Sony has expanded timed PC releases for select PlayStation franchises, as outlined on its PlayStation on PC portal, while Microsoft ships most first-party releases day-and-date on Xbox and Windows and leans on PC Game Pass, per Xbox Wire. The through line: consoles remain a viable anchor for living-room play, but platform strategies increasingly treat PC as co-equal distribution.

UND Esports: A Local Lens

At the University of North Dakota, the esports conversation is already PC-centric because most collegiate leagues run on PC titles, a norm reflected across collegiate circuits such as NACE and NACE Starleague. For UND teams and clubs, that means the competitive edge often comes from reliable 240Hz monitors, stable campus networking, and access to practice stations that mirror tournament specs—investments more aligned with PCs than consoles.

Infrastructure is the swing factor locally. A dedicated PC lab with broadcast capabilities, low-latency routing, and accessible hours can determine whether rosters scrim nightly or struggle to coordinate from apartments. That is consistent with how other universities scale programs, according to case studies referenced by NACE.

Local Impact: What it means for UND and Grand Forks

  • Facilities: If UND expands PC practice space, expect demand for 10–20 midrange rigs, on-site coaching stations, and a small studio for Twitch/YouTube streams—costs that can be staged over semesters.

  • Partnerships: The Grand Forks Region Economic Development and the Grand Forks Chamber of Commerce can connect student groups with sponsors and custom PC vendors; UND’s News Office can help surface donor interest.

  • Access: Students without high-spec hardware benefit most from campus rigs—broadening participation and strengthening travel rosters in league play.

Grand Forks readers who want to weigh in on esports access, club needs, or sponsorships can contact UND Student Involvement through the university directory or reach the newsroom with tips. For city support on tech-centric small events, the City of Grand Forks maintains venue and permitting resources.

Implications for the Gaming Community

Developers see upside on PC. Publishing pathways are shorter, patch cadence is faster, and storefront tools like Steamworks lower barriers for student-led teams and indie startups. For UND computer science and fine arts students, that translates to practical portfolio work—live ops, mod support, and community management—before graduation.

Local businesses can ride the wave, too. Custom PC builders, repair shops, and venue operators can program watch parties, build clinics, or small LAN events tied to UND schedules. The Chamber’s small-business services and North Dakota’s InnovateND program offer advisory and grant pathways for startups exploring esports-adjacent ideas.

For students and young professionals, PCs now double as career tools and play. Budget-conscious builds focused on 1080p esports performance can stretch dollars, while upgrades (RAM, SSD, GPU) can be staggered. Savers should track seasonal sales on major storefronts and verify campus network policies for gaming traffic before investing in ethernet adapters or routers.

Looking Ahead

The platform split is unlikely to resolve into a single “winner.” Analysts expect PCs and consoles to coexist, with PC’s open ecosystem drawing more mid-core and competitive players while consoles continue to anchor family rooms and premium exclusives, per Newzoo. A key tell will be how publishers stagger releases—Rockstar’s GTA 6 announcement lists PlayStation 5 and Xbox Series first, with PC timing unannounced.

Technology could accelerate the tilt. Wi‑Fi 7, USB4, and continued AI upscaling gains promise better performance without top-tier GPUs, trends hardware analysts at IDC say will support upgrade cycles into 2025. Conferences like CES (January), GDC (March), and Computex (June) tend to set the year’s hardware and engine agenda.

What to Watch

  • Take-Two’s next earnings call and any comments from Strauss Zelnick on platform mix will signal how major publishers allocate marketing and dev resources in 2025, as tracked by outlets like GamesIndustry.biz.

UND’s spring budgeting and space planning will shape whether PC practice facilities scale before fall tryouts; watch the UND News Office and Student Involvement updates.

Locally, the Grand Forks Chamber of Commerce is a first stop for esports-adjacent startups seeking mentorship or partners as PC adoption rises.

Frequently Asked Questions